HALIMAT.A.O
Hey there, I’m Halimat
Welcome to my digital playground.
Since my face is up there, let's start with me
I’m a UX researcher with a twist…
I uncover insights that make digital interactions intuitive and engaging.
I thrive in teams that inspire me to embrace ambitious goals, grow and explore creativity in research.
As a lifelong learner, I occasionally arm myself with some, dare I say, cool certifications. But my true bragging rights lie in my understanding of human behaviour and knowing just how to realise business goals with it.
THIS IS ME IN A SNAPSHOT
Academic
Background
MSc. Psychology, University of Birmingham
BSc. Psychology, University of Lagos.
Data Analytics & Reporting Skills
IBM SPSS, Statistical Analysis (Python), Data Visualisation (Power BI), Report Writing.
Research skills
Qualitative Research, Quantitative Research, User Interviews, Survey Design, Usability Testing, Journey Mapping, Card Sorting, Drafting User Personas.
People SKills
Stakeholder Engagement, Cross-functional Team Collaboration, Presentation, Agile Working, Coaching.
Instructional Design
Digital Ed. Content Development, Andragogy, WCAG Compliance, UX Writing, and Gamified Learning.
Now let's talk bout you
To create something truly valuable
Start with understanding the human needs your product addresses.
The behaviour and attitudes of your customers are shaped by the urgency, importance, and emotions tied to the specific needs your product resolves.
To create something truly valuable
Shift your focus from just showcasing your product to truly understanding your users.
When your strategy centres on their concerns, ambitions, frustrations, and desires, you craft solutions that don't just function well but also resonate deeply, making users feel "seen."
To create something truly valuable
Find meaningful ways to delight your customers.
By offering unexpected benefits and exceeding their expectations, you build stronger brand loyalty and encourage enthusiastic referrals.
Ready? What business goals are we SMASHING?
This Could be us...
I’ll bring my passion and expertise and you bring the business goal.
We could be a match made… on the internet!
Case Studies
University of Birmingham Annual Survey Project
SURVEY DESIGN, DATA ANALYSIS, REPORTING
A comprehensive UX research project conducted to enhance the digital learning experience for university students. Our team gathered and analysed data on student behaviours, preferences, and challenges with the university’s online learning platforms.
This research led to actionable recommendations that have significantly improved mobile usability, digital accessibility, and the integration of AI-driven learning tools.
Assessment Tool Procurement Project
SURVEY DESIGN, FOCUS GROUPS, DATA ANALYSIS, REPORTING
This case study explores a year-long UX research and procurement project aimed at improving the assessment experience across the university. Our team engaged 7,500 students and 120 academic staff members to identify and implement a new assessment tool that aligns with the institution’s educational goals.
By focusing on user needs, preferences, and challenges, we provided data-driven recommendations that led to the selection of a user-centred tool, improved assessment practices, and influenced institutional strategy.
Transformation West Midlands Project
DATA ANALYSIS, REPORTING
This case study explores the Transformation West Midlands (TWM) project, funded by the Office for Students (OfS), which aimed to boost employment opportunities for local graduates, with a focus on underrepresented groups.
A key component of this initiative was a reverse mentoring scheme that paired final-year students with regional employers to foster more inclusive recruitment practices.
Through a detailed analysis of feedback from both mentors and mentees, this project provided actionable insights that led to improved recruitment strategies, enhanced management practices, and stronger student-employer connections.
Academic Research
SURVEY DESIGN, STATISTICAL ANALYSIS, DATA REPORTING
This study aimed to explore the factors influencing COVID-19 booster intentions, providing critical insights for shaping behavioural change interventions to boost vaccine uptake. By analysing data from 301 participants aged 21 to 68, the research identified key predictors of booster intentions, including the perceived threat of COVID-19 and generalised attitudes toward vaccines.
Additionally, the study highlighted the significant influence of sociodemographic factors, such as gender and interactions with vulnerable individuals. These findings underscore the importance of promoting positive attitudes toward vaccination and tailoring public health messages to emphasize community impacts, offering valuable guidance for future pandemic management strategies.
Some gifts for you...
I share resources to bolster your efforts to improve user experience.
Content Strategy [Made Simple]
Downloadable content strategy worksheet
Let's Elevate Your User Experience!
Your customers are asking for it.